Aspen Ski Company Joins Greenpeace Campaign to Keep Kleenex from Destroying Ancient Forests

July 6, 2010

Dallas-based Kimberly-Clark has been given notice that its products have been removed from Aspen Ski Company’s four ski mountains, two hotels, 15 restaurants, and the “Kleenex Corner” sign on Aspen Mountain has been removed after 40 years. The decision comes following discussions between the ski resort company, which hosts 1.4 million skiers each year, and Greenpeace regarding Kimberly-Clark, parent company to Kleenex and Scott brands, and their refusal to stop using virgin paper fiber from the endangered North American Boreal forests.

“We will not consider using any
Kimberly-Clark products until the company has committed to not
source from endangered forests, dramatically increase its use of
recycled fiber, and source from certified sustainable logging
operations,” said Matthew Hamilton, manager of Community and
Environmental Responsibility at Aspen Ski Resorts. “Only when
Kimberly Clark’s values are aligned with the Aspen Skiing
Company’s, will we consider using their products,” he
continued.

“Aspen Ski Company is joining the
more than 700 businesses that have pledged to not use
Kimberly-Clark products due to their irresponsible environmental
policies,” added Ginger Cassady, Greenpeace forests campaigner.
“Businesses and the public alike are making the right decision to
use products from companies that are not destroying our last
remaining forests,” she concluded.

Greenpeace has been taking action,
and inspiring businesses and consumers alike to join the campaign
to keep the Boreal forests intact. The international environmental
group has been working with investors and Kimberly-Clark customers
to force the company to stop the senseless clear-cutting of the
North American Boreal forests. Just last month, Greenpeace
activists were arrested at the company’s Canadian headquarters,
demanding that the company heed public demand for forest-friendly
paper. In April, shareholders of Kimberly-Clark will vote on a
stockholder resolution urging the company to embrace sustainable
forestry practices and the use of recycled fiber.

Stretching from Newfoundland to the
Yukon, Canada’s Boreal Forest comprises one quarter of the world’s
remaining intact ancient forests. As the world’s largest land-based
storehouse of carbon, the Boreal Forest is essential in fighting
global warming. The Boreal Forest is also home to woodland caribou
and wolverine which are threatened with the loss of their habitat
due to logging.

VVPR info: [email protected]

Notes: A copy of Aspen Ski Company’s letter is available at: http://usaphoto.greenpeace.org/kcaspen

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