Position Summary
Greenpeace Southeast Asia is looking to create greater impact and play a leading role in building climate inspired people-powered movements across the region. We believe this can be delivered by understanding our audience’s motivations and behaviours and using those insights to provide meaningful experiences where they will be most effective. The Digital Marketing Manager will provide strategic guidance, develop benchmarks for analysis and help implement best practice in digital community management within our national office teams, where we intend to blur the line between digital and offline. The role also includes line management of the Engagement Journey Coordinator & Digital Engagement Systems Coordinator, both regional positions.
This role requires someone who deeply understands the mobile-first digital marketing world and knows how to reach organisational goals, using owned, earned and paid channels while providing clear strategic guidance and cross-cultural people leadership. They will bring a fresh and forward-thinking perspective on digital best practices globally. Ideally, they have proven experience in online campaigning and mobilisation-from research and development to delivery and evaluation. They will take the lead in innovation around channel diversification, asks and offer clear direction on creating agency through meaningful things for people to do, digging into the potential of online activism and how that crosses over to offline.
They are well versed working with CMS, CRM tools, A/B testing, content trends, SEO & SEM, data analysis, online community management and supporter journeys creation. As a person, they should be collaborative, fun, creative, flexible, solution-oriented and ambitious.
This is a full-time position for one year, based in either Kuala Lumpur, Bangkok, Jakarta or Manila. Citizens of Malaysia, Philippines, Thailand and Indonesia are encouraged to apply.
Key Duties
- Lead strategic thinking regionally, and support country office implementation of digital strategies to ensure continuously optimisation of Greenpeace Southeast Asia’s digital presence and online engagement.
- Understand the market dynamics in Southeast Asia, working with regional & country teams to set benchmarks, expand engagement performance indicators and reporting, and ensure data dashboards are maintained to measure and track KPIs
- Work with teams across GPSEA to ascertain digital engagement gaps and opportunities. Analyse and provide recommendations for best practice and optimising usability, SEO, tracking and basic digital “hygeine”.
- Work with country offices to develop in-house capabilities for online community management
- Provide leadership and support for your team
- Develop training/mentoring plan for digital teams to increase strategy and skill capabilities per country.
- Work with teams on strategies to diversify social media (eg perhaps stage one = further develop the whatsapp channel in ID, Line in TH, messenger bots in MY & PH)
- In consultation with Greenpeace Southeast Asia’s regional Insights manager develop, evaluate and oversee the implementation of A/B testing protocols and procedures across channels, contributing to building audience-centric approaches for campaigning
- Present key information, whether verbally, visually or written, in a way that is succinct, accessible and understandable to managers and other stakeholders
- Work with selected teams to build case studies on best practice in GPSEA and ensure compliance in best practice implementation.
- Build good relationships with national Digi-comms managers across the region, and work closely with them on priority projects, developing strategies and implementation plans.
- Consult with country teams on digital open campaigning tools
- Oversee collaboration with Database team to ensure effective data flow between systems.
Your Key Performance Indicators include:
- In collaboration with country/project leads, deliver digital marketing strategies for each country that will optimise efforts from limited resources, build depth in support and deliver impact.
- C-create benchmarks and goals for in-house teams to deliver
- Provide inclusive, inspiring, enabling leadership to your team
- Enable good collaboration with National teams, Fundraising, IT and other stakeholders in order to deliver powerful integrated supporter journeys
- Provide support for offices to reach their programme and digital engagement impact goals
- Provide updates for trends impacting digital communications and community
Educational Background & Work Experience
- Level Education: Bachelor’s Degree Preferably in Marketing, Communications, Creative Industries (or relevant industry experience)
- Work Experience: Minimum of 5 years of professional experience, preferably involving User Experience, Online Marketing, Content Creation, online activism, Mobilisation or similar fields.
Interested candidates are invited to write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace, fill-up the attached Application form you can download here and read recruitment pack here and email to: [email protected]
Deadline for Applications: December 30th, 2019
Guidance in completing your application form
- Read the recruitment pack carefully before completing your application form. The recruitment pack contains information about Greenpeace, about the job you are applying for, and brief information on employment conditions.
- Write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace and complete all items in the application form. Remember that this will be our basis for shortlisting candidates. Curriculum Vitae (CVs) will not be accepted.
- Make sure you email the form to the correct email address ([email protected]), addressed to the HR Department, and ensure that your application form arrives before the closing date. Application forms received after the closing date will not be accepted.
- If you have questions, kindly email [email protected].
Thank you and we look forward to receiving your application letter and completed application form.