The Regional Insights Coordinator is responsible for leading and implementing research work that will build into audience-centered narratives and campaigns. This regional role will work across priority campaigns in Indonesia, Philippines, Thailand and Malaysia, with a focus on strengthening Greenpeace Southeast Asia’s identity, recognition, engagement and mindsets change among core-country audiences.
This is a full-time position, based in either Kuala Lumpur, Bangkok, Jakarta or Manila. Citizens of Malaysia, Thailand, Indonesia and the Philippines are encouraged to apply.
Duties and Responsibilities
- Create impactful campaigns and relevant communications in the region by formulating, innovating and implementing existing regional core-country audience objectives within country teams.
- He/she will be the steward of audience understanding in the region’s programme team, the go-to person for audience knowledge and application. You will ensure that campaigns and communications are rooted in the correct insights.
- To further improve the understanding of audiences in the region, you will guide and lead multiple insights projects in both regional and country-level as commissioned by internal business partners. The scope of each project should include not just technical advice but facilitation of implementation in country offices. Projects will include traditional quantitative and qualitative methodologies, plus online listening.
- Collaborate with business partners (leadership team, project teams and other colleagues in the Programme Department) in designing, developing and implementing insights projects. Furthermore, you will facilitate implementation of findings to the country/ project plans, specifically in identified theories of change, narratives, creatives, communication plans and more.
- He/she will partner with external research/ social listening agencies as required and will foster relationships with external organizations like other non-profits, think tanks, academics etc.
Skills and Experience Required
- Significant (5 years+) professional experience in market/ consumer/ audience research in any industry. Experience in both client and agency/ consultancy sides is preferred.
- Some (2 years+) professional experience in social listening analytics in any industry (commissioning and analysis)
- Knowledge of, and expertise in, quantitative research methodologies such as surveys (through various modalities and specific analysis like segmentation, regression analysis, campaign effectiveness – among others), social listening analytics and social media analytics
- Knowledge of, and expertise in, qualitative research methodologies such as focus groups (specific analysis like concept recycling, narrative testing), ethnographic studies, IDIs and consumer immersions.
- Knowledge of, and comprehensive experience in, commissioning and collaborating with third-party research agencies
- Team player and motivated self-starter
- Adheres to professional conduct (punctuality, responsiveness, digital-savvy, note-taking, organizational skills, integrity and transparency)
- Fluent in English, written and conversation
Application Guidelines
Interested candidates are invited to (1) write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace, (2) fill out the attached Application form and email to [email protected]
Deadline for Applications: 31 July 2022