5 things that truly define real beauty

Real beauty is more than skin deep. It’s not just about what we see in the mirror, but what we see around us—the world we live in, the oceans we swim in, and the communities we care for. True beauty is reflected in the health of our planet and the well-being of those who depend on it.
Here are five things that show us what real beauty looks like.
1. Real Beauty is a pristine ocean

Picture a world where oceans teem with life—where sea turtles glide through clear waters and vibrant coral reefs flourish. This is what real beauty looks like. Our oceans are a source of inspiration and life itself, but they’re under threat from plastic pollution. Every year, countless marine animals fall victim to plastic waste, mistaking it for food. Real beauty is an ocean free from plastics, where every creature can live and thrive as nature intended.
2. Real Beauty is safe and nutritious food

Real beauty is also found on our plates. Imagine enjoying a nutritious meal without the worry of ingesting toxins leaching from packaging and microplastics—those tiny, harmful particles that have infiltrated our food chain. From the fish we eat to the water we drink, microplastics are everywhere, posing a serious threat to our health. True beauty is a world where our food is pure, free from the hidden dangers of plastic pollution, and nourishing in every sense.
3. Real Beauty is thriving communities

For many, real beauty is the fertile land and the clean seas that provide for their families. Farmers and fisherfolk rely on healthy ecosystems to sustain their livelihoods which bring food to our tables. But when plastic pollution clogs waterways, contaminates soil, and chokes marine environments, it disrupts the delicate balance of ecosystems that these communities depend on. Real beauty is a world where vulnerable communities are protected, where farmers and fisherfolk can work in harmony with nature, not against a tide of plastic waste.
4. Real Beauty is reuse and refill

In a world where convenience is sold by every corporation, we’ve lost sight of what real beauty looks like. It’s not found in single-use plastics or sachets or throwaway culture, but in the simple, sustainable act of reusing and refilling – ensuring we make the most of the resources we have. Imagine a society where reuse systems and refill stations are the norm, reducing the need for plastic and preserving our planet’s resources. That’s the kind of beauty that lasts—a beauty that respects the Earth and values longevity over disposability.
5. Real Beauty is a plastic-free future

The vision of real beauty is a future where relentless plastic production and toxic pollution are a thing of the past, and where commodities are sold and purchased through sustainable means. It’s a world where we’ve moved beyond the reliance on single-use plastics and embraced plastic-free solutions that protect our planet for generations to come. This future isn’t just a dream; it’s a necessity. Real beauty is a safe, healthy environment that we all deserve.
As we redefine what real beauty means, it’s crucial to hold corporations and brands accountable for their impact on our world. While some may promote beauty on the surface, their actions often tell a different story, leaving our planet scarred.
Take Dove, for example—a brand celebrated for its ‘Real Beauty’ campaign. But behind the glossy ads lies a troubling reality: the huge amounts of plastic sachets they produce are contributing to pollution that endangers women and girls and poisons the planet. With 1,700 highly toxic, impossible-to-recycle plastic sachets they produce every second, the real beauty they claim to champion is overshadowed by the real harm they’re causing.
True beauty isn’t just about the messages we see in advertisements; it’s about how we care for the well-being of the people and the planet. If Dove and other brands genuinely care, they will ditch these harmful sachets and embrace real, sustainable solutions like reuse and refill, making them accessible to more people.
And that, above all, is what real beauty looks like.

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