The Communications Campaigner, which reports to the Communications and Digital Manager, co-leads the development and implementation and evaluation of integrated Communications Strategies in projects, ensuring audience centric, innovative and creative media outreach and online engagement across various platforms for Greenpeace’s campaigns and organizational priorities.
The Communications Campaigner is responsible for developing communication plans that align with country strategies and narratives, producing, and implementing media and digital campaigns that help achieve campaign objectives and recruit and continue to engage people in our work.
The role includes developing Communications Strategies and Plans for projects that align to country strategies; managing agreed messaging for key audiences; writing, editing and disseminating effective communication materials consistent with internal identity guidelines; networking with Greenpeace supporters, online communities and staff; researching and implementing digital services for campaigning; and managing projects for multimedia content and engagement tools.
This is a permanent position, based in Manila.
Key Duties
- COMMUNICATION STRATEGIES
Lead the development and implementation of audience centric, integrated communications strategies including framing and narrative design for campaign projects as per Greenpeace Southeast Asia (GPSEA) standards, working closely within the unit and in project teams. - ANALYSIS
Using the tools provided, collaborate with unit and project teams to provide analysis of issue conversations, media and digital trends, as well as breaking news moments relevant to our narrative, audiences, and targets, identifying potential campaign opportunities and proposing framing aligned with audience and campaign strategy - CREATING MATERIALS
> Working closely with the project team, conceptualize, write, edit and distribute effective communications materials such as (but not limited to) press releases, external and internal QAs, talking points, briefing papers, brochures, reports, and other campaign and organizational materials; this includes production of multimedia documentation, and social media and other digital content, in collaboration with unit and project teams, and the multimedia producer.
> Collaborate with country program and project teams to analyze dominant and emerging narratives, external trends, and internal experiences on ongoing societal conversations in order to inform campaign and project design - PUBLIC RELATIONS
> Develop and maintain strong relationships with print, broadcast and online journalists, editors and other news decision-makers via media visits, informal briefings, media forums, information provision, etc. in order to encourage them to view Greenpeace as a credible provider of environmental news and commentary.
> Together with the unit and project teams, identify and secure contacts with relevant influencers, creators and producers for collaboration and in line with campaign and audience-centered objectives.
> Develop, maintain and continuously update a database of media contacts in print, radio, TV, web news, and other media outlets, both at the national and provincial levels.
> Collaborate and align with country, program and project teams to plan and execute both proactive and reactive media relations, including media events and responses to media inquiries as required. - ANALYSIS
Using the tools provided, collaborate with Digital Campaigner to provide analysis of societal conversations, media results and trends as well as breaking news moments relevant to our audience and project targets, identifying potential campaign opportunities and proposing framing aligned with audience strategy. - FREELANCERS AND SUPPLIERS
Acquire, brief and manage production and evaluate delivery. Build a network of trusted contractors and suppliers. - DELIVERY
Set timelines and deliver strategic communications plans and content for multiple projects simultaneously - QUALITY
Show a deep understanding of GPSEA’s identity, editorial and legal standards, ensuring adherence to, and advocating, best practice and innovation in your approaches and production work. - MONITORING AND EVALUATION
Identify KPIs and metrics, ensuring they align and contribute to the country’s integrated supporter journey and campaign objectives. Contribute to monthly and quarterly communications and program performance / KPI reports.
Qualifications
- Bachelor’s degree in communications, journalism or related course
- At least 5 years experience in media/communications work and/or journalism
- Adept in media relations
- Experience in managing projects/working in a team
- Strong skills in written and spoken English
- Digital storytelling and writing experience across platforms
- Extensive contacts in the country media
- Knowledge and/or experience in managing media and public relations
- Knowledge and/or experience in the media advocacy needs of a campaigning organization/environmental organization
- Knowledge and/or experience in developing and managing the implementation of campaign communications strategies
- Knowledge in proofreading and editing
- Creative and has eye for detail
- Mature, hardworking, confident, enthusiastic, proactive and team player
- Willing to travel and work outside of official business hours as required
- Adept at working with people of different cultures
- Ability to work effectively in a team but also to work independently and unsupervised
Application Guidelines
Interested candidates are invited to (1) download and fill out the attached Application Form and (2) write a Letter of Motivation explaining why you are applying, and your qualifications for the position. Send the two documents to [email protected]
Deadline for applications: July 26, 2024
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