While millions of people around the world are struggling to afford basic necessities like food, healthcare, and shelter, and nature destruction skyrockets, the Blue Origin company, founded by billionaire Jeff Bezos, has been launching super-rich people and their friends into space on joyrides that cost tens of millions of dollars.

The idea that the super-rich can spend these vast amounts of money for a few minutes in space just to realise “we need to protect Mother Earth” feels incredibly out of touch. © Greenpeace

At a time when the world is facing growing economic inequality and extreme impacts of the climate crisis, the idea that the super-rich can spend these vast amounts of money for a few minutes in space just to realise “we need to protect Mother Earth” feels incredibly out of touch. The inequality and climate impact gap between the super-rich and the rest of us is widening, and space joyrides are the epitome of it.

Much like their private jets, these space joyrides are a blatant display of excess and a polluting lifestyle for luxury and convenience. These vanity space rides are marketed as advancements for humanity, but they in reality highlight the disconnection between those who can afford to literally reach for the stars, and those who are directly impacted by extreme weather events and inequality.

Action to Symbolically “Confiscate” WEF Participants Private Planes in Switzerland. © Daniel Müller / Greenpeace
Action to symbolically “confiscate” private planes used by participants of the World Economic Forum (WEF) in Switzerland. Part of a series of peaceful protests calling on policy-makers to tax the super-rich and redirect tax revenues towards affordable green housing, public transport, and climate action. © Daniel Müller / Greenpeace

A distraction from the needs of people and planet

The latest Blue Origin space ride was the first all-female space team in 60 years and was aiming to inspire women with a “you can achieve anything” message. But why would we be inspired by a vanity ride to space? Nothing significant has been achieved for regular people. Women are still being hit the hardest by the impacts of the climate and nature crisis. Entire communities are being torn apart by increasingly frequent and devastating climate disasters. Natural resources are depleting, and our planet is facing irreversible damage.

We must hold the super-rich accountable and redistribute the resources to build a fair, sustainable future for all. We need global tax rules that work for regular people, not multinational corporations and the super-rich. No more joy rides into space. No more hoarding extreme wealth while communities burn and people struggle to make ends meet.

Severe Tropical Storm Kristine (Trami) Impacts in Naga City. © Noel Celis / Greenpeace
A man wades through a flooded street in Milaor in Naga City. Several towns are still submerged in water brought by Severe Tropical storm Kristine (international name: Trami) in Camarines Sur.
© Noel Celis / Greenpeace

If the super-rich can afford to take a ride to space, surely they can afford to pay their fair share of taxes

We’re constantly told there’s “not enough money” to solve these global crises. The truth is that the money is there, it’s just in the wrong pockets. There’s more than enough wealth to fix these problems but it’s hoarded by a small percentage of people who profit off exploitation, pollution, and systemic inequality. It’s time we demand that those who pollute the most and have benefited from this broken system step up and contribute their fair share, like all of us.

If governments taxed the super-rich, we could build a more just and green future for everyone: where families aren’t forced to choose between putting food on the table and keeping their homes warm, where people could have access to quality public services, affordable healthcare, green homes and sustainable public transportation

COP21: Climate March in Mexico City. © Prometeo  Lucero / Greenpeace
Demonstrators in Mexico City call for climate action and energy from 100% renewable sources ahead of climate talks in Paris. One of 2,300+ Global Climate March events in 150+ countries on the eve of the COP21 meeting © Prometeo Lucero / Greenpeace

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Greenpeace Activists Block Heliport Lago ahead of WEF, Davos. © Miriam Künzli / Greenpeace
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Jackie Zamora is European social economic engagement lead for Greenpeace’s Fair Share campaign.