HONG KONG – Greenpeace East Asia today shattered environmental activism norms by becoming the first major environmental organization to launch an animated comedy series via Kickstarter. “My Pet Footprint,” a razor-sharp satirical series created in partnership with acclaimed animation studio Wit & Wisdom, has already generated pre-launch buzz with 25,000+ waitlist subscribers eager to join this revolution in climate storytelling.

Set in the early 2000s, “My Pet Footprint” follows teen Bella Tollman who, instead of getting the dog she desperately wants, is saddled with Betty – a hyperactive, shape-shifting carbon footprint containing the extracted guilty conscience of the entire fossil fuel industry. As the physical manifestation of Big Oil’s collective climate crimes, Betty drags her unwilling teenage companion through time and space to witness environmental destruction firsthand, upending Bella’s carefully constructed social life in the process.

Key points:

  • Reclaiming Manipulated Narratives: While the British multinational oil and gas company BP’s marketing team popularized the term “carbon footprint” to shift blame from corporations to individuals, “My Pet Footprint” brilliantly flips this manipulation back on its creators.
  • Unprecedented Creative Access: Backers become legitimate co-creators with opportunities to voice characters, collaborate on dialogue, or appear as animated characters—creative access major studios would never offer.
  • Limited Exclusive Rewards: Tiered support packages from Digital Supporter ($30) to Creative Weekend Pack ($9,500) are strictly limited, with high-tier rewards projected to sell out within hours of launch.
  • From Streaming to Social Change: Every dollar raised directly supports script development, animation production, and creation of a pilot episode that will attract major streaming platforms.
  • Cultural Intervention Strategy: The series breaks through climate communication barriers using humor that’s angry, weird, sweet, and ultimately mobilizing.

“For decades, corporations taught us to blame ourselves for climate change. With ‘My Pet Footprint,’ we’re flipping their script – and having a hell of a lot of fun doing it,” said Daniel Bird, director at Wit & Wisdom. “The history of climate change is ridiculous – humanity has been maneuvered into the worst possible position by the worst possible people for the worst possible reasons.”

The series introduces a wild cast including Klepp Shartenheit (the world’s most powerful oil CEO), Thoth (an Egyptian god working as a pool cleaner), and Dr. Manxome (the mysterious “cleaning lady” who extracted Big Oil’s collective guilt) – all bringing climate issues to audiences in revolutionary ways.

This innovative approach comes as fossil fuel companies increasingly attempt to silence environmental organizations through legal intimidation – making creative cultural interventions more vital than ever. Mikyoung Kim, Project Manager at Greenpeace East Asia, emphasized: “With ‘My Pet Footprint,’ we’re not just creating entertainment – we’re part of a movement that refuses to be silenced. As corporations try to dominate the narrative, this series pushes rage beyond the placard and into our culture.”

The Kickstarter campaign runs from April 8th to early May 2025. “If we laugh at climate change, we can talk about it. If we talk about it, we’re a mile closer to taking the action the world needs,” Bird concluded. “Our rewards are strictly limited, and with over 25,000 people already on the waitlist, they’ll disappear fast. Don’t miss your chance to help kick My Pet Footprint into reality – Lord knows, reality needs it.”

For more information about “My Pet Footprint” and to back the Kickstarter campaign, visit this link


About Greenpeace East Asia:

Greenpeace East Asia is part of the independent global campaigning network that acts to change attitudes and behavior, to protect and conserve the environment, and to promote peace. It tackles the most vital environmental issues facing the region.


About Wit & Wisdom:

Wit & Wisdom is a world-renowned animation studio celebrated for its visually stunning and socially impactful storytelling. With a track record of creating compelling narratives that address pressing global issues, Wit & Wisdom has previously worked on campaigns that “shamed Unilever into leaving rainforests alone” and “got Facebook to commit to 100% renewables,” continuing to push the boundaries of animation as a medium for change.


Media Contact:

Christopher Knipe
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