Greenpeace China has been campaigning on the world’s most important national energy transition for two decades. And they’re getting results. How do they do it? Greenpeace’s Chief China Representative Yuan Ying explains.

Growing from two people in 2002 to over 80 staff today, Greenpeace’s Beijing office has come a long way.

Today we’re focused on putting people front and centre of environmental issues. And always while maintaining an independent voice for science-based solutions. 

Here’s a quick look at some of Greenpeace’s biggest wins here in China, and what comes next.

A Greenpeace investigator takes samples of waste water discharged by the Shenhua Coal-to-Liquid Project into a sand bank where it is left to seep into the ground and evaporate. For ten years, the Chinese state-run organisation Shenhua Group, has been exploiting water resources at a shocking scale from the Ordos grasslands to use in its coal-to-liquid project (a process for producing liquid fuel from coal) and illegally dumping toxic industrial waste water. Shenhua's operations have sparked social unrest and caused severe ecological damage including desertification, impacting farmers and herders who are facing reduced water supplies in what was once an abundant farming area.
A Greenpeace investigator takes samples of waste water discharged by the Shenhua Coal-to-Liquid Project into a sand bank where it is left to seep into the ground and evaporate.

China pledged to cut coal, sparking a new phase of our decades-long coal campaigning

In recent years Chinese President Xi Jinping has committed to control the expansion of coal power plants. He has also pledged to stop building new coal power abroad.

Greenpeace China made a unique contribution to this positive change. We created a public record of the coal industry’s continued expansion. Using data-driven analysis, we were able to offer science-based solutions for policymakers.

Our coal campaign started in 2008, with a report pointing out that China was the biggest coal mining and consuming country in the world. Coal burning is the main source of air pollution, often measured through levels of PM2.5 (tiny particulate matter). 

As public awareness of air pollution rose, we highlighted the health and climate risk of burning coal. We called for the government to control coal power. 

From 2014 to 2018, Greenpeace released a national city-by-city ranking. It compared the concentration of PM2.5 in the air in hundreds of cities across China. In 2013, China issued its Clean Air Action Plan, naming coal as a source of air pollution problems. 

For the next decade, we investigated the coal-to-chemical industry, China’s overseas coal funding and coal’s impact on clean water.

Following the government’s 2021 carbon neutrality pledges, we’re now targeting China’s tech giants and car manufacturers. We’re calling on these to reduce their carbon emissions and commit to using 100% renewable energy by 2030.

Wearing a protective face-mask, a Greenpeace activist shows "a piece of blue sky" in a photo he is holding whilst standing in front of China's historical building, the Bell Tower. Greenpeace urges the Chinese government to accelerate its efforts in reducing air pollution, including phasing out dirty industry and reducing coal consumption. Greenpeace also reminds people affected by smog to use proper personal protection.
Wearing a protective face-mask, a Greenpeace activist shows “a piece of blue sky” in a photo he is holding whilst standing in front of China’s historical building, the Bell Tower. Greenpeace urges the Chinese government to accelerate its efforts in reducing air pollution, including phasing out dirty industry and reducing coal consumption. Greenpeace also reminds people affected by smog to use proper personal protection.

“Over the past years, it’s becoming clear to me that uncertainty is the only certainty there is. There’s no such thing as a fixed model of campaign success. And I am grateful to be here at Greenpeace, to work with strong and resilient people, to chart a path forward when there is no map”Ruiqi Ye, Greenpeace China Climate and Energy Project Manager

Greenpeace is leading the renewable energy revolution in China 

Greenpeace has been promoting ambitious renewable energy targets in China. The results are world-leading.

Since 2004, there have been many firsts. We were the first to predict that solar and wind would become mainstream power sources. We were the first to install rooftop solar. And we were the first to directly pressure provincial governments to improve targets and double their ambition. We targeted provincial power brokers, who had been pushing expansion of coal instead of renewable energy. 

We held corporations accountable to their energy transition goals since 2017 – including China’s corporate giants like Alibaba and Tencent. 

They responded to Greenpeace pressure by switching to clean power. And they now actively promote themselves as renewable energy champions. This generated industry-wide peer pressure. 

We opened the tech industry in particular to Greenpeace’s public scrutiny. Top players from other industries are now following suit, developing their own climate-friendly policies. 

We’ve directly targeted tech companies with large emissions footprints from data centres since 2017, and started publishing an annual ranking report in 2020. 

Most recently, ByteDance, which owns TikTok, committed to 100% renewable energy by 2030. It is the last major tech company to make public climate commitments. It had been our campaign target for the last few years. 

“We have to continuously unleash the power of creativity in our life and work to achieve our goals. Certainly numerous extraordinary jobs have been done in the past decade. I wish all those innovative works brought people in this land some fresh air and some new ways of seeing environmental issues”–Wang Yang, Greenpeace China Action Coordinator

The first life-size portrait photo ever taken in this area, of an ancient Himalayan Hemlock (Tsuga dumosa), a species of conifer native to the eastern Himalayas.  Greenpeace Beijing office and photography association "Wild China" ventured deep into the virgin forests of southwestern China, an area with the richest biodiversity in the whole country, on a two-year mission to find, record, and protect the region's iconic giant Himalayan Hemlocks. Finally, 3,200 meters up in the Zhiben Mountains, in the basins of the Min and Nu rivers, our botanists and climbers discovered a natural monument: a 1,100-year-old Himalayan Hemlock, the oldest of its kind.  It took ten months of preparation for Greenpeace China and Wild China to plan a scientific expedition that developed sustainable climbing methods and technology to find and photograph, for the first time, this ancient tree. 2017至2019年间,绿色和平北京办公室和自然影像机构野性中国共同携手,深入中国生物多样性最丰富的西南地区原始森林,努力寻找、记录、保护最具有代表性的天然巨树。终于,在澜沧江和怒江流域的分水岭、海拔3200米志奔山上,植物学家和攀登高手们,发现了大自然最美丽的丰碑——树高34米、树龄1100岁的世界最古老云南铁杉树。 绿色和平与野性中国组成的调研小组经过10个月的筹备工作,制定了科学、可持续的绳索攀爬方案,克服了多个高空攀爬技术难点,终于拍摄到中国大陆首张巨型古树的等身肖像照。
Climbers about to ascend an ancient Himalayan Hemlock tree.

Investigations exposed deforestation in China

Our investigations exposed large-scale deforestation in critical forests in Yunnan and Hainan provinces by Asia Pulp and Paper (APP) . 

Public attention and pressure in China mobilised retailers and publishing houses to reject APP’s products.

We also exposed the destruction of native forests in China for timber and wood products. Forest restoration is now a crucial part of our biodiversity campaign.

A Greenpeace activist stands near logged trees. Since 2004, Greenpeace has investigated and exposed Asia Pulp & Paper’s alleged damage to natural forests in Hainan, Yunnan, and many other places. 绿色和平自2004年起对金光集团在海南、云南等地涉嫌毁坏天然林进行调查及曝光。

Gathering evidence in China for a global campaign against toxic fashion

From 2011 to 2016, we linked global fast fashion brands to toxic chemical pollution in China through their manufacturers. In a global Greenpeace project led by the Beijing office, water samples became evidence to tie big-name brands to the pollution.

Many multinational companies and local suppliers stopped using toxic and harmful chemicals. They included Adidas, Benetton, Burberry, Esprit, H&M, Puma, and Zara, among others.

“After my graduation my mum asked me what kind of job I’d like to do. I said: I want a job that makes me wake up in the morning feeling excited about what I’m going to do today. Now I’m at Greenpeace and this is my dream job. I know the difficulties we’re facing to protect our environment and people, but I’m more than happy to confront and tackle them with my colleagues.”– Anqi Zhang, Greenpeace China Communications Officer

Landscape view of Halong Glacier, Amne Machin Mountain, Qinghai, China. The glacier is situated within Sanjiangyuan nature reserve, at the headwaters of the Yellow River.  Halong glacier is 1200 meters shorter than it was just 30 years ago. Between 1987 and 2006, the glacier retreated 32,000 m2 per year, and between 2006 and 2017, the rate of retreat nearly doubled, to 72,000 m2 per year. In 2017 the total area measured 19.73 k2. 阿尼玛卿的哈龙冰川 受气候变化全球升温的影响,自20世纪90年代以来中国冰川呈现出全面、加速退缩的趋势。未来几十年,占中国冰川总数80%以上的面积小于1平方公里的小冰川将面临消失风险,中国冰川数量将急剧减少。 2018年夏季,绿色和平“中国冰川与气候变化影响项目”与甘肃省科学院地质自然灾害防治研究所合作,前往中国西部的几条冰川进行实地调研,考察发现气候变化影响下中国西部冰川加速消融趋势明显。冰川消融将进一步加剧的下游的水资源危机,短期内冰川灾害将频频发生…中国冰川已面临失稳危机!
Landscape view of Halong Glacier, Amne Machin Mountain, Qinghai, China. The glacier is situated within Sanjiangyuan nature reserve, at the headwaters of the Yellow River. Halong glacier is 1200 meters shorter than it was just 30 years ago. Between 1987 and 2006, the glacier retreated 32,000 m2 per year, and between 2006 and 2017, the rate of retreat nearly doubled, to 72,000 m2 per year. In 2017 the total area measured 19.73 k2.

How Greenpeace works on climate disasters impacting people in China 

The climate emergency is impacting all human beings. Our work on extreme weather communicates human stories and explains the risks of climate change in China. 

For example, our response to the 2021 Henan Floods started media discussions, linking the disaster to climate change. We also empowered community leaders and influencers to take their own actions against climate change.

We remain the most impactful and active voice on climate in China. We pressure the government and corporations alike to take climate action. 

We are building a bridge for people inside and outside China to understand both shared risks and opportunities to respond. We are China’s most progressive voice exposing greenwashing and false solutions. And we do this at events such as the Winter Olympics, climate and biodiversity COPs.

Demonstrators at the Great Wall in China call for climate action and energy from 100% renewable sources ahead of crunch climate talks in Paris. 在巴黎气候大会召开前夕,抗议者在中国长城呼吁采取行动应对气候变化,呼吁使用100%的可再生能源。

What’s next for Greenpeace in China?

China is the world’s biggest greenhouse gas emitter. But the new carbon neutrality pledges now provide direction for China’s energy transition.

Greenpeace will create pressure to speed up climate action. We will continue to scrutinise national, provincial, and local governments and corporations. And we will push them to meet the wave of public net zero targets now coming out around China.

Extreme weather events are becoming more frequent and intense. The risks that people in China and around the world face every day because of fossil fuel profit-making is becoming harder to ignore. We’re uniquely positioned to expose this injustice.

Greenpeace will continue to amplify voices at every level during climate and extreme weather crises. And we will continue putting people at the centre of our campaigns.